Is the website mainly for brand awareness purpose? Or will it requires e-commerce function that customers could buy your products online? Or it will be use showcase your products or services in a blog format.

You can have multiple objectives, and make sure to include both short-term plan and long-term plan of your website.

First, determine on which platform you wanted your website to be:

1) Full-stack developer - Meaning that your website will be programmed and designed from scratch. With this option, you can customize and add any functions or features to your website and requires a person with web development knowledge or programming skills to maintain, and make changes to your website. This option is usually more costly compared to other choices.

2) CMS - Content Management System (CMS) is a platform that allows you to focus on building the content of the website, while most of the website programming is taken care of by the platform. This option requires a little amount of web development knowledge to be able to customize the website. The functions and features of your website will be limited to the service provided by the respective platform. Example: WordPress, Blogspot/Blogger, Joomla.

3) Web Builder - Website building platform that allows you to build your website with no programming knowledge. They are mostly What You See Is What You Get (WYSIWYG) platform that allows you to drag and drop to customize your website. The functions and features of your website will be limited to the service provided by the respective platform. This option usually will have a fixed subscription plan to unlock the full features of the platform. Example: Wix, Squarespace, Weebly, Google Sites. 

Next, determine whether are you going to manage the website on your own (or your employee) or outsource it to others. Either decision will have a direct impact on your budget.

1. DIY  - The cost of building the website will depend on your hosting, domain, platform subscription, and labor hour (or salary of your employee).

2. Outsourcing - The cost of building a website will be depending on the complexity of your functions or features requested with the platform that you choose and the labor hour needed by the contractor/company to develop and maintain your website.